Reports disagree on the same KPI
How we startKPI and reporting alignment
Reconcile competing metrics, define reporting datasets and build clear Power BI or Tableau views.
Resolve conflicting metrics and fragile data flows
We help enterprise teams connect critical sources, stabilise data flows, align metrics and create reporting foundations they can explain and operate.
At a glance
Where we can help
Manual transfers or fragile pipelines delay reporting
How we startIntegration implementation
Connect source systems through APIs and pipelines with validation and handover documentation.
Marketing and customer data is spread across systems
How we startData and reporting scope
Map sources, KPI gaps and build priorities for a bounded implementation.
Platforms and systems
Examples from our data and reporting work.
- Reporting: Power BI and Tableau
- Data platforms: PostgreSQL, AWS, Azure Synapse Analytics and BigQuery
- Connected sources: Adobe Analytics, Oracle Eloqua and Salesforce
- Integrations: REST and GraphQL APIs
Connect marketing activity to pipeline
Business outcomeMarketing and sales gained a shared view of engagement, leads and opportunities
Read the case study- Challenge
- Website and campaign numbers do not match CRM outcomes
- The work
- Align event, lead and opportunity definitions across sources
Related work and team
Integration work and the people behind it
What we deliver
The exact scope follows the problem and available evidence. Typical work includes:
- Source integration, ETL/ELT and cross-system data flows
- Data modelling, semantic models and metric definitions
- Data-quality checks, reconciliation and source-to-report documentation
- Power BI and Tableau reporting foundations and automation
- Architecture and implementation planning for data and reporting
A practical first engagement
Start with a bounded KPI and reporting alignment or integration implementation. We agree the sources, deliverables and acceptance criteria before work begins.