AEM-native product
ContentSync: Interactive Content Inside AEM
Authors could create and publish interactive ebooks in AEM while reusing managed assets and connected measurement.
Interactive content creation and measurement sat outside the AEM workflow.
The product let marketers create, publish and measure interactive content inside AEM.
01 / The problem
Marketers had to leave AEM to create and measure interactive content
Authoring, assets, publishing, personalization and lead capture sat in separate workflows. Each handoff made it harder to keep the experience, brand and measurement connected.
Fragmented tools · repeated handoffs · no connected authoring workflow
02 / Solution
ContentSync brought the entire workflow into AEM
Authors could choose a reusable starting point, design, enrich and release from the same AEM workflow.
Same-domain AEM delivery
03 / Business outcome
Content teams could publish interactive ebooks from within AEM
Authors could reuse managed assets and release responsive experiences in their existing AEM workflow. Engagement and lead signals connected to Adobe Analytics and marketing systems for follow-up and reporting.
Consolidated authoring · native asset reuse · connected measurement · personalisation + conversion · one publishing workflow
04 / AEM-native architecture
The product runs with the platform, not beside it
The product was installed, authored and published as part of AEM rather than operated as separately hosted software.
05 / Authoring experience
Marketers build responsive experiences without developer handoffs
Templates, brand controls, native AEM assets, responsive preview and publishing were available inside one marketer-facing product UI.
The authoring surface stayed inside AEM
06 / Integrated experiences
Assets, forms, video and personalisation remain one workflow
Target and video shaped the experience, while Eloqua and Analytics received conversion and engagement signals from the same AEM-centered runtime.
Personalized → published → measured
07 / Technical deployment
Two deployable artifacts support AEM 6.5 and AEM as a Cloud Service
A versioned release moved through Maven as one coordinated backend and UI package pair into the normal AEM deployment pipeline.
08 / Measure
Engagement and conversion become measurable
The reporting layer connected engagement, CTA clicks, form submissions, visitor trends, conversion funnel performance and individual content experiences.
The work presented in this case study was delivered by members of the Adovo team through Adovo and/or during previous enterprise engagements.